Client: Holt Renfrew
Industry: Apparel

This program reflects the essence of a trend-setting coordinated packaging program in the world of North-American fashion. A formidable example of harmony among an eclectic array of merchandise.

This venerable retailer has been serving the who’s who of Canadian shoppers for 150 years.

As retailers began to upgrade from notion bags in the early 80’s, Holt Renfrew reached out to Progress to develop their first modern packaging program in taupe and grey, which was replaced with their iconic magenta program used today.